What You Don’t Know About Your Cup of Coffee
When it comes to your daily cup of coffee, there’s so much more to consider than just the taste or price. Most conscious consumers gravitate toward organic coffee brands, which is an important first step. Discover the hidden truths about mass-produced coffee and the implications for your health, growing communities, and the planet.
For the healthiest sustainable coffee with nuanced flavor, look for these facts on the label:
Certified USDA Organic and Toxin-Free
Conventional coffee is grown and produced with synthetic fertilizers, herbicides, fungicides, insecticides, and pesticides, making it one of the most chemically treated foods in the world.
Worst of all, companies don’t have to list these toxic pesticides and chemicals on the bag! Two of the most common chemicals, endosulfan and methyl parathion (nicknamed ‘cotton poison’), have been linked to confusion, seizures, and even death. In addition to damaging the land itself, this chemical overload affects the farmers, their families, and the communities around them.
We go beyond the basic organic requirements and hold ourselves to a higher standard. Look for a coffee company with benefits that radiate out from your cup to the wider world. Taste the difference with clearer beans, more vibrant flavors, and less acidity.
100% Ethiopian Arabica Beans
Single origin coffee is a trending category, but not all origins are equal. The Bonga Rainforest in Kafa, Ethiopia is the birthplace of arabica coffee beans. Unlike other rainforests, global coffee production and trading hadn’t reached this isolated part of the world until 2003. Today, the Ethiopian rainforests are protected by UNESCO as a prized biosphere reserve. The area is remarkably pristine with some of the highest biodiversity in the world. In fact, Kafa is the only region of the world where Arabica beans still grow wild to this day.
The sweet, nuanced flavor of Kafa coffee beans comes from the soil’s mild acidity and rich genetic heritage. Pure Ethiopian beans from the Bonga Rainforest have grown naturally for thousands of years with an elevated, distinct taste – just the way nature intended.
Wild-Grown and Handpicked
The global coffee industry is huge, and it’s one of the most traded commodities. With more than 12 billion pounds of coffee produced every year, growers have cut corners to keep up with demand. Coffee plants flourish in the shade of thick forests, but that’s a challenge for mass-production. Instead, large-scale growers are clearing forests to invest in hybrid coffee strains that can be densely planted in open fields.
By purchasing fair-trade, wild-grown coffee, you can help stop deforestation and protect rainforests. Support heritage farming families and the sustainable harvesting practices that have protected forest land for centuries.
Slow Roasted in Small Batches
With organic, sustainable growing practices and handpicked beans, sundried fermentation and slow roasting are the last steps for a perfect cup. By working in small quantities, roasters have more control over the quality and flavor or each artisanal batch. Slow roasting creates a full-bodied coffee that enhances distinct natural aromas with fine mocha notes.
Beyond Organic coffee hits every mark. Our Wild & Tasty Kaffa Coffee is grown, roasted, and produced with a transparent commitment to sustainability and wellness – for the rainforest, farming communities, and your home.
Amazing. Dying to taste this coffee!
This is eyeopening – only wild harvest and organic coffee going forward for me. What an amazing project to protect the rainforest and enable people a living.
john P. on